Persuasive Presentation: Bringing Content to Life

Comedian Jerry Seinfeld famously said, “Ninety percent of the population would rather be in the box than give the eulogy.” Although Seinfeld is an entertainer and not a psychologist, his perspective on the enthusiasm – or lack thereof – most show for public speaking was spot-on. Those who manage to brave the stage or podium, whether by choice or assignment, tend to be fairly uninspiring. In fact, the most common appraisal from colleagues who have listened to another executive speak is a one-word review: “fine”. And “fine” is adequate praise, considering the limited creativity, enthusiasm, and delivery techniques that most presenters display.

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